Zero One Experts

Privacy policy for the use of Google Analytics

As far as you have given your consent, Google Analytics, a web analytics service provided by Google Inc. ("Google"), is used on this website. The use includes the "Universal Analytics" operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze the activities of a user across devices.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. We point out that on this website Google Analytics has been extended by an IP anonymization to ensure an anonymized collection of IP addresses (so-called IP masking). The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.

Purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator.

Legitimate interests
The legitimate interest in the data processing lies in the optimization of our website, the analysis of the use of our website, and the adaptation of the content. The interests of users are sufficiently protected by pseudonymization.

Legal basis
The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.